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New perspective conducive to success in Asian financial business
- Interview with Andrew Murfin, Regional Head of Group Operations, Asia Pacific at UBS AG -


by Yasuki Okai

Many financial institutions have tried to expand into Asia in recent years in the wake of Asian economic growth, but more than a few ended up scaling down or discontinuing their Asian operations, unable to improve their high-cost structures. UBS is pursuing a shift in its operations strategy to overcome challenges facing its Asian business. NRI's Yasuki Okai talked to Andrew Murfin, UBS's head of operations in the Asia-Pacific region, about UBS's operations strategy.

*Organization names and job titles are current as of the publishing dates

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Author's Profile

Yasuki Okai

Executive fellow
Financial Technology Solution Division