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Why do consumers switch main banks? Online channel is key to long-term relationships with customers

Sep. 2012

by Sawako Okumi

According to the NRI Questionnaire Survey of 10,000 Consumers, consumers most commonly switch banks in their thirties and sixties.
To become the main bank of more consumers, it is important for major banks to retain customers by effectively utilizing the online channel.

*Organization names and job titles are current as of the publishing dates

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Author's Profile

Sawako Okumi

Consultant,
Financial Business Consulting Department

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